July 19, 2013


Keep your eyes peeled and hold onto your hats! Nilorn UK has a full page advert in Drapers magazine…. with a difference!

We have taken a full page print Ad in this weeks Drapers womenswear special, but thats not all, we have also incorporated something a little extra-special…. An Augmented Reality video!

In a nutshell – Augmented reality lets you blend real world environments and the digital word, with the help of technology.  In this case we have used Augmented Reality to allow our print advert to play a video via your smartphone!

How to use our AR Video Ad!

1. Download the AURASMA app from your smartphones App store

2. Search “Nilorn UK” and then follow us

3. Scan our Drapers print AD!

If you cannot get your hands on a copy of the Drapers Womenswear Special and want to see the Augmented Reality in action you can scan the image below – it works on your monitor too!


Want more? OK, for an extra treat you can watch our extended version of the video Ad below.

We have more plans for Augmented Reality in the pipeline – so watch this space!

Our whole advertisement concept, development and production was produced in-house by Nilorn UK. If you feel you could benefit from our design services, or any of our services please don’t hesitate to contact us!

The track used in our Advert is “Summer’s Child” by “The Coopers”. To hear more from them please click here >>>

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

How to see our AR Video Ad! – DETAILED

1. Download the AURASMA app from your smartphone App store

2. Open the app and press the “A” at the bottom of your screen

3. Press the magnifying glass icon and search “Nilorn”

4. Click the NILORN logo and then click follow

5. Now Press the bottom centre icon and scan our ad