January 16, 2017
Packaging your product effectively is something that needs to be anticipated. Well designed and developed packaging will not only transport your item safely but it can also enhance the product and your brand.
In this guide we highlight some of the more popular types of packaging and we look at the materials commonly used. Each material can be finished using special techniques such as lamination, spot UV, embossing, de-bossing and foiling – which can add an extra dimension to your product.
FLAT PACK PACKAGING
Flat-pack packaging is usually produced using board and needs to be manually assembled prior to use. The nature of flat pack means higher volumes can be shipped to the required location more economically and often faster. There are many innovative construction options for flat pack packaging which use interlocking features to create a variety of finished shapes and a range of opening/closing mechanisms.
Rigid packaging can be produced in most materials including boards, metals and wood, to name a few. Metals such a copper or brass can be used to add a sophisticated edge, whereas wood can be used to add a heritage feel to the enclosed item. This type of packaging is most often developed for higher value products to help showcase their desirable nature. Solid packaging will help protect the product and is usually more suitable for heavier items. Features such as plaques, magnets and overlapping doors can be incorporated into the final design to add a luxury touch.
BAGS / POUCHES
Bespoke bags can be developed using many different types of plastic, paper or fabrics, such as canvas or cotton. The material chosen is often dictated by the type of product the bag will hold and the vision of the brand. Twisted paper handles are popular but ribbon can used for a more elegant look. Bags and pouches can also incorporate different types of closure, including poppers, press locks, zips and velcro, to help secure the product inside. Bags are usually used for lighter garments/accessories or homeware and the cost in comparison to other packaging types can often be lower.
With packaging there is an extensive range of designs and finishes to choose from and the possibilities are endless.
If you want to know more about packaging your products, get in touch here.