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NILORN AND NICOLA: A DELICIOUS COMBINATION

[Tuesday 27 January 2009]

Branding and design specialist, Nilorn UK has scored with WAG and TV personality/model Nicola Tappenden.
Nilorn teamed up with Nicola for her brand new collection Delicious Couture, following her starring role in the popular 2007 ITV series of WAG’s Boutique.
“As part of WAG’s Boutique my team designed a line of t-shirts and hoodies for women that were sold to raise money for Great Ormond Street Hospital (GOSH) children’s charity,” said Nicola, who is engaged to Plymouth Argyle footballer, Simon Walton.  “They were a massive success so when the show ended, I decided to launch my own brand, Delicious Couture, which would continue to sell them, with 10% going straight to GOSH.  I now also have a range for the Help for Heroes and The Eve Appeal charities.
“With advice from Nilorn I chose lilac woven labels embroidered with the company logo to brand the garments.  I wanted every detail to reflect the catwalk quality of the designer brand.  The next step for me is to expand the collection with Nilorn continuing to play an important role.”
Said Naz Jalil, account manager for Nilorn UK: “Delicious Couture is a high-end clothing brand, so it was important that every detail down to the labelling mirrored this; whilst also representing the importance of the brand’s affiliation with GOSH. The last collection sold out, so we are all very excited about continuing our partnership with Nicola and scoring a hat trick with her next collection!”
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